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AT BACK TO BASICS, WE BELIEVE TOXIC CHEMICALS HAVE NO PLACE IN, ON, OR AROUND OUR BODIES.


That is why we have dedicated ourselves to offering better, safer, more effective solutions to your everyday essentials. Our founder Ashleigh Frager’s experience as a wellness expert and homeopath uncovered the truth behind the toxic ingredients in conventional products and the astonishing impact that they have on our health. Her evidence-based research and experience informs our brand’s commitment to creating clean products with the safest, purest, and most effective ingredients. #peaceouttoxins

MEET OUR FOUNDER.


Ashleigh Frager, founder of Back to Basics, is a wellness expert and homeopathic practitioner -- and she is on a mission to transform your health.

Ashleigh discovered a deep-seated passion for wellness after experiencing a critical health crisis in her early 20’s that she ultimately discovered was caused by environmental toxin exposure. This experience and journey to recovery shaped her understanding of how our products can harm our health, which inspired her to study and subsequently practice as a homeopathic practitioner and wellness expert.

After receiving a doctorate-level education in homeopathy and running a successful homeopathic practice for 10 years, she found that the toxic chemicals in commonplace consumer products were consistently the root cause of the very conditions and diseases that her clients were experiencing. She coached her clients to eliminate the most toxic offenders and effectively helped relieve their health issues.

In 2016, Ashleigh founded Back to Basics, a one-stop shop for safer, better products.

With a desire to help people beyond her practice, Ashleigh set out to provide a simple lifestyle solution to transform our health and promote wellbeing. She founded Back to Basics with the mission to help you understand how the products you use every day can truly shape your health.

WE'RE KEEPING IT CLEAN.

Back to Basics’ commitment to non-toxic products is unparalleled; all products have been extensively researched and undergone in-house testing to meet our very clean standards.In shopping with us, you can rest assured that all products have been carefully formulated, tested for ingredient safety, and evaluated by our team.

We believe that toxic chemicals have no place in, on, or around our bodies. That's why we use ingredients from nature to make safe, clean, effective products that are as good for you as they are at doing their jobs.