AT BACK TO BASICS, WE BELIEVE TOXIC CHEMICALS HAVE NO PLACE IN, ON, OR AROUND OUR BODIES.
MEET OUR FOUNDER.
Ashleigh Frager, founder of Back to Basics, is a wellness expert and homeopathic practitioner -- and she is on a mission to transform your health.
Ashleigh discovered a deep-seated passion for wellness after experiencing a critical health crisis in her early 20’s that she ultimately discovered was caused by environmental toxin exposure. This experience and journey to recovery shaped her understanding of how our products can harm our health, which inspired her to study and subsequently practice as a homeopathic practitioner and wellness expert.
After receiving a doctorate-level education in homeopathy and running a successful homeopathic practice for 10 years, she found that the toxic chemicals in commonplace consumer products were consistently the root cause of the very conditions and diseases that her clients were experiencing. She coached her clients to eliminate the most toxic offenders and effectively helped relieve their health issues.
In 2016, Ashleigh founded Back to Basics, a one-stop shop for safer, better products.
WE'RE KEEPING IT CLEAN.
Back to Basics’ commitment to non-toxic products is unparalleled; all products have been extensively researched and undergone in-house testing to meet our very clean standards.In shopping with us, you can rest assured that all products have been carefully formulated, tested for ingredient safety, and evaluated by our team.
We believe that toxic chemicals have no place in, on, or around our bodies. That's why we use ingredients from nature to make safe, clean, effective products that are as good for you as they are at doing their jobs.