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A new kind of clean for a new decade.
Shop Cleaner Than Clean >Trending Now
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Visit product page →Brush up with the toothpaste that cleans, whitens, & refreshes without artificial colors, flavors, or preservatives. Davids Premium Natural Toothpaste is free of health-damaging ingredients like sodium lauryl sulphate (SLS) and fluoride. You'll love the great, natural taste from the carefully sourced premium domestic mint oil. Extra bonus: it comes with a handy-dandy metal tube key so that you don't waste even a drop!
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Davids Toothpaste Ingredients
Calcium Carbonate (limestone abrasive), Purified Water, Sorbitol, Sodium Bicarbonate (Baking Soda), Vegetable Glycerin, Hydrated Silica, Xylitol (birch derived), Sodium Cocyl Glutamate (coconut derived), Carrageenan (seaweed derived), Natural Mint Oil, Stevia (Leaf Extract) -
Visit product page →Use essential oils for their therapeutic benefit with these expertly crafted roll-ons! They are formulated to address some of the most common ailments and health concerns.* Apply topically to pulse points with this convenient, TSA compliant roller ball applicator.Â
A note on Back to Basics approved Brand rareEssence
The quality of rareEssence essential oils is unparalleled. Every oil is extensively tested by chemical analysis, gas chromatography and odor evaluation by an essential oils chemist to ensure the highest level of purity.Check out the full collection:
Defense: immune system supportFocus: mental clarity & concentrationHead Aide: headache reliefMuscle Soothe: sore muscle reliefPurify: detoxifySleep: promotes restful sleepStress Less: release anxietyTummy Rescue: upset stomach reliefrareEssence Aromatherapy Roll-On Ingredients
Defense:
Eucalyptus Globulus (Eucalyptus), Citrus Paradisi (Grapefruit), Mentha Piperita (Peppermint), Melaleuca Alternifolia (Tea Tree), Eugenia Caryophyllata (Clove Bud), Melaleuca Quinquenervia (Niaouli), Melaleuca Cajuputi (Cajeput), Cinnamomum Camphora (Ravintsara), Simmondsia Chinensis (Jojoba, Organic), Tocopherol (Vitamin E)
Focus:
Citrus Bergamia (Bergamot), Citrus Limon (Lemon), Rosemarinus Officinalis (Rosemary), Pelargonium Graveolens (Geranium), Mentha Piperita (Peppermint), Salvia Lavandulaefolia (Sage), Cedrus Atlantica (Cedarwood), Ocimum Basilicum (Basil), Litsea Cubeba (Maychang), Simmondsia Chinensis (Jojoba, organic), Tocopherol (Vitamin E)
Head Aide:
Anthemis Nobilis (Roman Chamomile), Citrus Paradisi (Grapefruit), Lavandula Officianalis (French Lavender), Citrus Aurantifolia (Lime), Mentha Piperita (Peppermint), Origanum Majorana (Marjoram), Ocimum Basilicum (Basil), Cymbopogon Martini (Palmarosa), Mentha Spicata (Spearmint), Simmondsia Chinensis (Jojoba, Organic), Tocopherol (Vitamin E)
Muscle Soothe:
Rosmarinus Officianalis (Rosemary), Mentha Piperita (Peppermint), Lavandula Angustifolia (Lavender, French), Origanum Marjorana (Marjoram, Sweet), Pinus Sylvestris (Pine, Scotch), Melaleuca Leucadendron (Cajeput), Anthemis Nobilis (Chamomile, Roman), Gaultheria Pocumbens (Wintergreen), Tocopherol (Vitamin E)
Purify:
Citrus Limonum (Lemon), Juniperus Communis (Juniperberry), Cymbopogon Martini (Palmarosa), Citrus Paradisi (Grapefruit), Pelargonium Graveolens (Geranium, Egyptian), Juniperus Virginiana (Cedarwood, Virginian), Foeniculum Vulgare (Fennel, Sweet), Tocopherol (Vitamin E)
Sleep:
Lavandula Angustifolia (Lavender, French), Pelargonium Graveolens (Geranium, Egyptian), Citrus Sinensis (Orange, Sweet), Vetiveria Zizaniodes (Vetiver, Haiti), Anthemis Nobilis (Chamomile, Roman), Salvia Sclarea (Clary Sage), Cedrus Atlantica (Cedarwood, Himalayan), Simmondsia Chinensis (Jojoba, Organic), Tocopherol (Vitamin E)
Stress Less:
Cananga Odorata (Ylang Ylang 1), Citrus Bergamis (Bergamot), Pelargonium Graveolens (Geranium, Egyptian), Salvia Sclarea (Clary Sage), Cedrus Atlantica (Cedarwood, Himalayan), Lavandula Angustifolia (Lavender, French), Citrus Reticulata (Tangerine), Simmondsia Chinensis (Jojoba, Organic), Tocopherol (Vitamin E)
Tummy Rescue:
Simmondsia Chinensis (Jojoba), Anthemis Nobilis (Roman Chamomile), Mentha Piperita (Peppermint), Coriandrum Sativum (Coriander), Citrus Limon (Lemon), Origanum Majorana (Marjoram), Elettaria Cardamomum (Cardamom), Zingiber Officinale (Ginger), Simmondsia Chinensis (Jojoba, Organic), Tocopherol (Vitamin E)
 *This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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Sold outIndie Lee Squalane Facial Oil
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Visit product page →This 100% pure, olive-derived squalane oil promotes skin elasticity, diminishes the appearance of age spots & hyper pigmentation. It also boosts skin regeneration, evens color, and improves texture & tone. It leaves the complexion feeling soft & nourished without a greasy residue. We love this skincare miracle worker!
Ideal for all skin types including dry, sensitive, oily, & acne prone.Â
Indie Lee Squalane Facial Oil Ingredients
 100% Squalane Oil (Olive Derived)
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Sold outBack to Basics Cleaner Than Clean
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Visit product page →Clean your air. Clean your countertops. Clean your stinky gym sneakers. The possibilities are endless with Cleaner Than Clean! This multi-action deodorizer and cleaner will eliminate stink and mess from your life like never before. Clean is just a spritz away.
Made only with safe, clean, effective ingredients that are as good for you as they are at doing their jobs.
Back to Basics Cleaner Than Clean Ingredients
Electrolyzed Oxygenated Water, Hypochlorous Acid
We're keeping it clean.
At Back to Basics, we believe toxic chemicals have no place in, on, or around our bodies.
That means all you'll find here are clean products made with the safest, purest, and most effective ingredients. #peaceouttoxins
new products
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Sold outVisit product page →Formulated with natural and nourishing ingredients Innersense I Create Hold styling gel provides a sustainable hold and shape from roots to ends. Certified Organic honey acts as a natural resin while rooibos tea delivers antioxidants. Rice amino acids, nettle, and rosemary extracts work together to add shine and gloss to your strands through conditioning the scalp.Â
Size: 2 oz.
Innersense I Create Hold Ingredients
Water, Aqua- EAU, Aloe Barbadensis Gel, Hydroxyethylcellulose, Maltodextrin Copolymer, Potassium Hydroxide, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Alkyl Acrylate Crosspolymer, Citrus Aurantium Dulcis Peel Oil, Caprylic/Capric Triglyceride, Potassium Sorbate, Sodium Phytate, Glycerin, Chamomilla Recutita (Matricaria) Flower Extract, Eucalyptus Globulus Leaf Extract, Ginkgo Biloba Leaf Extract, Aspalathus Linearis Leaf Extract, Honey Extract, Limonene
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Sold outVisit product page →Is your Buzzy Musical Brush all sung out? Jack n' Jill makes replacing the Buzzy Brush head convenient with this 2-pack of replacement heads.Â
Recommended to replace the toothbrush head every 3 months or sooner. Suitable for 3 years +. Not compatible with the original buzzy brush.
Jack n' Jill Buzzy Brush Replacement Heads Ingredients
BPA, PVC, and Phthalate Free Handle, Dupont Nylon Bristles, Recycled and Recyclable Handle
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Sold outVisit product page →Teeth brushing will no longer seem like a chore once your kids get their hands on the Buzzy Brush Electrical Music Toothbrush. Let them choose between music, spoken instructions, or silent mode for the sleepy heads. Super soft bristles are gentle on your little one, but still get the job done!Â
Buzzy Brush requires 2 AA batteries (not included). Replacement heads sold separately. Suitable for 3 years +.
Jack n' Jill Buzzy Brush Electrical Musical Toothbrush Ingredients
BPA, PVC, and Phthalate Free Handle, Dupont Nylon Bristles, Recycled and Recyclable Handle
Founder's Favorites.
Our founder, Ashleigh Frager, is a wellness expert and homeopath with an uncompromising attitude when it comes to clean products.
She personally researches, tests, and tries every product in our lineup to be sure we're bringing you the best out there.
Shop her current favorites below.
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Visit product page →Brushing your teeth will never be the same again after using Dr. Tung's Ionic Toothbrush! Experience that professional dental cleaning feel every time you brush. Remove plaque, tartar, and debris by using ionic technology to repel then from your teeth. Say goodbye to your electric toothbrush and say hello to a whiter and brighter smile!
Contains toothbrush + one replacement head.Â
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Indie Lee Stem Cell Serum
$134.99
Visit product page →Indie Lee's Stem Cell Serum utilizes bamboo extract and the stem cells from the Swiss Apple to tighten and firm the skin by promoting collagen growth from within. Protect and hydrate your skin by applying the Stem Cell Serum followed by your favorite moisturizer! We love Indie Lee's cult favorite, Squalane Oil, for added moisture.
Size: 30 mL
Indie Lee Stem Cell Serum Ingredients
Water (Aqua/Eau), Glycerin, Sodium Hyaluronate, Pyrus Malus Fruit Extract, Echinacea Angustifolia Meristem Cell Culture, Phyllostachys Edulis Shoot, Rhododendron Ferrugineum Flower Extract, Lysolecithin, Sclerotium Gum, Xanthan Gum, Pullulan, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Citric Acid, Potassium Sorbate
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Back to Basics Cleaner Than Clean
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Visit product page →Clean your air. Clean your countertops. Clean your stinky gym sneakers. The possibilities are endless with Cleaner Than Clean! This multi-action deodorizer and cleaner will eliminate stink and mess from your life like never before. Clean is just a spritz away.
Made only with safe, clean, effective ingredients that are as good for you as they are at doing their jobs.
Back to Basics Cleaner Than Clean Ingredients
Electrolyzed Oxygenated Water, Hypochlorous Acid
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Visit product page →This nutrient packed exfoliator gently washes away dead skin cells to leave your skin refreshed and glowing! The unique combination of fruit, herbal enzymes, and finely ground walnut shells work together to remove dead skin cells while plant oils help to assist the skin's natural ability to regenerate.Â
Gently apply this exfoliant in circular motions and leave for 10 minutes to 1 hour. Your skin will be refreshed to fully absorb hydration. Follow with a few spritzes of the Hydrating Accelerator and moisturize with the Active Infusion Serum!
Size: 0.75 oz
Josh Rosebrook Active Enzyme Exfoliator Ingredients
Organic Honey, Organic Vegetable Glycerin, Water, Organic Soy Lecithin, Organic Avocado Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Evening Primrose Oil, Organic Neem, Organic Echinacea, Organic Hawthorn Berry, Organic Alfalfa, Organic Ashwagandha, Organic Goji Berry, Organic Beetroot, Organic Bilberry, Organic Black Cohosh, Organic Rosemary, Organic Fennel, Organic Dandelion, Organic Calendula, Organic Fo ti Root, Organic Turmeric, Organic Sage, Organic Stevia, Organic Chamomile,  Organic Rose Hips, Organic Licorice, Organic Chickweed, Organic Horse Chestnut, Organic Organic Eyebright, Organic St. John’s Wort, Organic Coriander, Organic Burdock, Organic Elderberry,  Organic Yucca, Organic Thyme, Organic Lavender, Organic Olive leaf, Organic Raspberry leaf, Organic Red Clover, Organic Papaya Enzyme, Walnut shells, Organic Guar Gum, Organic Gum Arabic, Lemon Essential Oil, Cypress Essential Oil, Fennel Essential Oil, Bergamot Essential Oil, Lime Essential Oil -
Henné Luxury Lip Tint
$20.99
Visit product page →Henné's Luxury Lip Tint provides the perfect amount of color and moisture for an everyday wear or a night out! Perfect for layering on to get just the right amount of color desired.
Azalea: a vibrant playful pinkÂ
Bare: a soft nude for a hint of color
Intrigue: a dark red flattering on all skin tones
Henné Luxury Lip Tint Ingredients
Azalea:
Organic Cocos Nucifera (Coconut) Oil, Organic Ricinus Communis (Castor) Seed Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Cera Alba (Beeswax), Organic Persea Americana (Avocado) Oil, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Iron Oxide, Tocopherol (Vitamin E)
Bare:
Organic Cocos Nucifera (Coconut) Oil, Organic Ricinus Communis (Castor) Seed Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Cera Alba (Beeswax), Organic Persea Americana (Avocado) Oil, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Iron Oxide, Tocopherol (Vitamin E)
Intrigue:
Organic Cocos Nucifera (Coconut) Oil, Organic Ricinus Communis (Castor) Seed Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Cera Alba (Beeswax), Organic Persea Americana (Avocado) Oil, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Iron Oxide, Tocopherol (Vitamin E)
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Visit product page →Cleanse and protect your hair using Annmarie's Sweet Sunrise Shampoo. This herbal-infused shampoo uses a combination of aloe vera, nettle leaf, and horsetail to hydrate and nourish dry, damaged hair. Nettle helps to protect your hair against free radicals while essential oils of lemon fruit, parsley, and basil leave your hair supple and alive. Works into a thick lather to cleanse hair of natural oil build-up.
Our recommended pairing is with Innersense Hydrating Cream Conditioner.Â
Annmarie Sweet Sunrise Shampoo Ingredients
Aqua (Water), [Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside (Saponified Oils of Coconut Oil and Plant Starches/Sugars)], Decyl Glucoside (Non-GMO Glucose Based Surfactant), Sodium Olivoyl Glutamate (Olive Oil Based Surfactant), Disodium Cocoyl Glutamate (Coconut Based Surfactant), Herb-Infused Aloe Vera Juice [Aloe Barbadensis (Aloe Vera) Leaf Juice Powder, Rosmarinus Officinalis (Rosemary) Leaf Extract, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense (Horsetail) Extract, Glycerin, Populus Tremuloides (Aspen Bark) Extract], Coco Glucoside (Coconut/Sugar Based Surfactant), [Humectant From Non-GMO Plant Based Sugars (Xylitylglucoside, Anhydroxylitol, Maltitol, Xylitol), Pelvetia Canaliculata (Channelled Wrack (Brown Algae) Extract)], Glucose (Non-GMO), Rapeseed Acid (Non-GMO Plant Based Oilseed), Acacia Senegal (Non-GMO Acacia) Gum, Xanthan Gum (Non-GMO Wood Derived), Citrus Limon (Lemon) Fruit Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Ocimum Basilicum (Basil) Oil, Carum Petroselinum (Parsley) Seed Oil, Coriandrum Sativum (Coriander) Fruit Oil, Ferula Galbaniflua (Galbanum) Resin Oil, Mauritia Flexuosa (Buriti) Fruit Oil, Tocopherol (Non-GMO Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Nigela Sativa (Black) Seed Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Curcubita Pepo (Pumpkin) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Camellia Oleifers (Camellia) Seed Oil, Macadamia Ternifolia (Macadamia) Seed Oil, Cocos Nucifera (Coconut) Oil, Argania Spinsosa (Argan) Oil, Corylus Americana (Hazelnut) Seed Oil, Cannabis Sativa (Hemp) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Sodium Benzoate (Sodium Salt), Potassium Sorbate (Potassium Salt)
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Lanshin Pro Gua Sha Tool
$124.99
Visit product page →The Lanshin Pro Gua Sha Tool elevates any skin care routine to the next level! This expert designed, hand-crafted Gua Sha tool is made from beautiful black nephrite jade guaranteeing a sleek design with many valued healing properties.
Use the Pro Gua Sha Tool to improve circulation while re-energizing the skin. This advanced tool is sure to provide professional level results!
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Visit product page →Deeply moisturize and reduce the appearance of fine lines and wrinkles with Annmarie's herbal-infused Anti-Aging Facial Oil formula. To match your skin's natural oils, jojoba oil acts to soften the skin while antioxidant-rich seed oils like chia seed, goji berry, and broccoli are busy at work firming and tightening your skin.
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Annmarie Anti-Aging Facial Oil Ingredients
Helianthus Annuus (Sunflower) Seed Oil, Herb-Infused Oil [Simmondsia Chinesis (Jojoba) Seed Oil, Sesamum Indicum (Sesame Seed) Oil, Calendula Officinalis (Calendula) Flower Extract, Symphytum Officinale (Comfrey) Leaf Extract, Symphytum Officinale (Comfrey) Root Extract, Echinacea Purpurea (Echinacea) Extract, Ginkgo Biloba (Gingko) Leaf Extract , Lycium Chinense (Goji Berry) Fruit Extract, Centella Asiatica (Gotu Kola) Leaf Extract, Hibiscus Sabdariffa (Hibiscus) Flower Extract, Lavandula Angustifolia (Lavender) Flower Extract, Melissa Officinalis (Lemon Balm) Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Helichrysum Arenarium (Life Everlasting) Flower Extract, Nelumbo Nucifera (Lotus) Stamen Extract, Plantago Lanceolata (Plantain) Leaf Extract, Rhodiola Rosea (Rhodiola) Root Extract, Aspalathus Linearnis (Rooibos) Leaf Extract, Rosa Centifolia (Rose) Flower Extract, Rosmarinus Officinalis (Rosemary) Extract, Camellia Sinesis (Green Tea) Leaf Extract, Equisetum Arvense (Horsetail) Leaf Extract, Viola Tricolor (Violet) Extract, Euterpe Oleracea (Acai) Fruit Extract, Emblica Officinalis (Amla) Fruit Extract, Withania Somnifera (Ashwagandha) Root Extract, Boswellia Serrata (Frankincense) Extract, Silybum Marianum (Milk Thistle) Seed Extract], Cannabis Sativa (Hemp) Seed Oil, Rosa Rubginosa (Rosehip) Seed oil, Cucurbita Pepo (Pumpkin) Seed oil, Rubus Fruticosus (Red Raspberry) Seed Oil, Salvia Hispanica (Chia) Seed Oil, Daucus Carota Sativa (Carrot) Seed Oil, Brassica Oleracea Italica (Broccoli) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Nigella Sativa (Black Cumin) Seed Oil, Euterpe Oleracea (Acai) Fruit Oil, Mauritia Flexuosa (Buriti) Fruit Oil, Tocopherol (Non-GMO Vitamin E), CO2 Extract [Hippophae Rhamnoides (Sea Buckthorn Berry)], Essential oils [Santalum Album (Sandalwood), Vetiveria Zizanoides (Vetiver), Foeniculum Vulgare (Sweet Fennel), Boswellia Carterii (Frankincense), Jasminum Sambac (Jasmine Sambac Absolute), Rosa Centifolia (Moroccan Rose Absolute)]
