Your Nontoxic Life, Simplified.
Replace toxic chemical cleaners &
air fresheners with one simple solution.
Clean Products for Better Health.
At Back to Basics, your health comes first. We're raising the standard of clean so you can feel confident knowing the products you use at home are not only safe & effective, but healthful for you & your family.
Helping You & Your Family Live Healthfully.
Back to Basics was founded by homeopath and mama, Ashleigh Frager, whose personal journey with environmental toxins brought her from fighting for her life to being an empowered health advocate. Now, she's on a mission to bring you clean products for better health.